Digital and social engagement for Knorr stock cubes.

After years of using celebrity chefs, Knorr wanted to find a new way to engage their food-loving customers. We decided real cooks should be the faces of the brand.

We also knew that everyone loves that moment of satisfaction after eating a delicious meal. So we put Knorr at the heart of these moments.

The year-long campaign kicked off with a competition asking people to name That Knorr Moment – what did great home-cooked food mean to them? We then gave friends Food Kits to share and recruited Knorr Foodies – brand ambassadors who would share recipes and have the opportunity to cook in pop up restaurants.