Multi-platform campaign across web, digital billboards, mobile and social.

For the second phase of Pantene’s Pro-V campaign, we launched the Swish Movement – a platform for women to celebrate the confidence that came from great-looking hair.

Users could record their Swish online or at pop-up booths. The videos would be featured on the website and digital screens, so real women became the faces of the brand. People could also win Pantene products and a haircut with a top New York hairdresser.